Six Disciplines · enlybiz

Everything a business
needs to stop being
invisible.

Six disciplines. Standardised outcome-based retainer packages. No unstructured creative agency ambiguity — every deliverable is defined, measured, and tied to a business outcome you care about.

01
SEO & Organic Search

The only channel that compounds permanently. Rankings built today pay dividends for years. We handle every layer: technical infrastructure, on-page optimization, backlink authority, and local search presence.

Technical Audit On-Page Backlinks Core Web Vitals Local SEO
S
02
Social Media

Communities built, not just followed. LinkedIn thought leadership, Instagram brand presence, Facebook community management, X engagement. Every post tied to pipeline, not vanity metrics.

SM
Avg. ROAS
4.2×
Google & Meta
04 — Paid Advertising
Zero wasted spend.

Google Ads, Meta Ads, LinkedIn Ads — precision targeting with every rupee tracked. ROAS reported weekly. Webhooks push every lead directly into your CRM via REST endpoint.

Google Ads Meta Ads LinkedIn Ads Retargeting
PPC
03
Content Marketing

Tailored artifacts per client archetype — solving category illegibility before your buyer reaches sales. Blogs, whitepapers, case studies, scripts, thought leadership.

05
Email & Automation

Drip sequences, re-engagement flows, CRM automation. Leads nurtured and normalised into your sales database via REST endpoints automatically.

06
Brand Strategy

Positioning, messaging architecture, visual identity, brand guidelines. Distinct brand assets per division archetype so buyers understand exactly what they purchase.

What’s Included

Every service.
Every deliverable.

No ambiguity. Every retainer item is defined below so you know exactly what you are buying before you speak to us.

01
SEO & Organic Search

Sustainable rankings that eliminate dependence on paid traffic. Resolves the category illegibility problem by ensuring your buyers can find and understand you before they reach your sales team.

Technical SEO Audit
Full crawl, Core Web Vitals, indexation, schema markup, site architecture
Keyword Research & Mapping
Search intent analysis, competitor gap analysis, content opportunity mapping
On-Page Optimization
Title tags, meta descriptions, heading structures, internal linking
Backlink Authority Building
Ethical outreach, digital PR, competitor backlink analysis
Local Search Optimisation
Google Business Profile, local citations, map pack rankings
Monthly Ranking Report
Position tracking, organic traffic, click-through rates, revenue attribution
Included from Foundation plan
Get started →
02
Social Media

Platform-specific strategy for Pakistan’s fragmented media landscape. LinkedIn for B2B pipeline, Instagram for brand authority, Facebook for community, X for thought leadership.

Content Calendar & Scheduling
Platform-optimised posts, 30-day calendars, approval workflow
Community Management
Comments, DMs, follower engagement, brand voice consistency
LinkedIn Thought Leadership
Founder ghostwriting, company page management, employee advocacy
Paid Boost Management
Boosted posts, audience targeting, A/B creative testing
Analytics & Reporting
Reach, engagement, follower growth, pipeline attribution
Included from Foundation plan
Get started →
03
Content Marketing

Marketing artifacts tailored per client archetype — enterprise solutions vs. startup growth packages. Buyers understand exactly what they are purchasing before they reach your sales team.

SEO Blog Articles
Long-form, keyword-targeted, internally linked, CTA-optimised
Whitepapers & Lead Magnets
Gated content designed to convert high-intent visitors to leads
Case Studies
Client success stories with quantified outcomes, approved before publish
Video & Reel Scripts
Short-form scripts for LinkedIn, Instagram, and YouTube Shorts
Content Strategy Roadmap
90-day content calendar mapped to sales funnel stages
4 pieces/month from Foundation, 8 from Accelerator
Get started →
04
PPC & Paid Advertising

Precision-targeted campaigns with every rupee tracked. Average 4.2× ROAS across the portfolio. Leads normalised via REST endpoints directly into your CRM — attribution traceable to the rupee.

Google Ads Management
Search, Display, Performance Max, Shopping campaigns
Meta Ads Management
Facebook & Instagram campaigns, lookalike audiences, retargeting funnels
LinkedIn Ads
B2B targeting by job title, company size, industry
Conversion Tracking & REST Ingest
Webhooks normalise leads directly into your CRM automatically
Weekly ROAS Report
Spend, impressions, clicks, conversions, cost per lead, revenue
Included from Accelerator plan
Get started →
05
Email & Automation

The highest-ROI channel when engineered correctly. Drip sequences, re-engagement flows, and CRM automation that nurture leads while you sleep. Every lead entry point connected via REST.

Welcome & Onboarding Sequences
First-touch nurture series converting new subscribers to prospects
Drip Campaign Architecture
Behaviour-triggered sequences, lead scoring, sales handoff automation
CRM Integration
HubSpot, Mailchimp, or custom stack. REST API normalisation to unified DB
Re-engagement Flows
Win-back sequences for cold leads and dormant contacts
Monthly Email Report
Open rates, click rates, conversions, revenue per email
Included from Accelerator plan
Get started →
06
Brand Strategy

The foundation everything else builds on. Distinct brand assets and communication channels per client archetype — solving category illegibility at the positioning level, before a single ad is bought.

Positioning & Messaging Architecture
Core positioning statement, value propositions per archetype, messaging hierarchy
Visual Identity System
Logo, colour palette, typography, design tokens, brand guidelines document
Competitor & Market Analysis
Positioning gaps, whitespace opportunities, category illegibility audit
Brand Voice & Tone Guide
Copy guidelines, sample language, do/don’t examples per channel
Website Copywriting
Hero copy, service descriptions, meta titles, CTA architecture
Included in Scale plan
Get started →
Our Methodology

How every engagement
actually works.

We don’t begin with tactics. We begin with a diagnosis. Every engagement follows a four-phase process designed to prove value fast and scale what works — refined across 120+ campaigns.

01
Discovery & Audit — Week 1
Full audit of digital presence, competitive landscape, category positioning, and revenue goals. Delivered in writing before any work begins.
02
Strategy Blueprint — Week 2
Channel selection, budget allocation, messaging architecture, and 90-day growth roadmap. Tied to specific PKR revenue targets, not activity metrics.
03
Execute & Launch — Weeks 3–4
Campaigns live in 2–3 weeks. Content, creatives, ads, and automations built in-house. REST endpoints and webhooks connecting every lead source to your CRM.
04
Measure & Scale — Ongoing
Weekly performance reviews, monthly strategy calls, continuous optimisation. We scale what works, kill what doesn’t, and report everything transparently.
Average Result
3.8×
Revenue multiplier across 12-month retainers
ROAS
4.2×
Google & Meta avg
CPL
₨380
↓ 18% vs prior year
Campaigns
120+
Launched to date
Retention
94%
Stay past year one

Not sure which services you need?
We’ll map it for you.

One free strategy call. We’ll audit your current position and tell you exactly which channels will move the fastest for your business — no obligation.